💬 Why We Rebranded from The LadyStrong Fitcast to The Women Behind the Weights

Over the years, The LadyStrong Fitcast became more than just a fitness podcast — it evolved into a space where women opened up about their journeys, challenges, and transformations. While the show began as an extension of the LadyStrong Fitness brand, we realized our conversations were expanding far beyond the gym.

We weren’t just talking about workouts anymore — we were talking about life: leadership, motherhood, business, relationships, mindset, and everything that shapes the woman behind the workout.

That realization inspired the rebrand.
The Women Behind the Weights represents growth, depth, and evolution. It’s about celebrating strength in every form — physical, emotional, mental, and spiritual.

By stepping into this new identity, we’re able to reach more women, share more powerful stories, and connect on a more meaningful level. It’s still rooted in the same LadyStrong values — community, empowerment, and authenticity — but now, it reflects the whole woman, not just her fitness journey.

Because behind every weight lifted is a woman with a story worth telling.
And The Women Behind the Weights is where those stories come to life.