On today’s episode, Patrina is especially excited to be joined by Betty Hines, business strategist extraordinaire. Betty is an entrepreneur, speaker, business mentor and coach, and certified group facilitator. She serves as a Chapter Chair for the Women Presidents Organization (WPO), of which Patrina is a member. Betty begins by sharing her background in corporate America, her journey to entrepreneurship, and the experience of launching her own business. She offers advice on raising not just enough capital to start a business, but also a surplus to sustain early growth, and addresses the lack of diversity among business executives in America, particularly for women of color. Betty talks about her role as Chapter Chair for the WPO, her ‘Women Elevating Women’ initiative, and using her platform as a powerful way to connect women of color to share business ideas, information, support, and networking opportunities in a field where they are so poorly represented.
Patrina asks Betty about the top challenges facing women business owners today, her best suggestions for finding the right mentor, and the idea of women collaborating with and supporting one another instead of competing in corporate America. They talk about being intentional with your physical, emotional, and psychological capital, and regularly assessing relationships and professional associations to determine whether they are worth investing your precious resources. Stepping out of your comfort zone, allowing yourself to be vulnerable in order to grow, and the importance of celebrating victories and achievements, especially for women of color, are also discussed. Finally, Betty tells Patrina what is currently bringing her joy, and reminds listeners to live a balanced life as you make sure to fulfill your divine purpose each and every day.
Betty’s background in corporate AmericaRaising capital as an entrepreneur and launching her own businessHer advice to raise not just your capital, but also a surplus to sustain early growth and successLack of diversity in the business world, particularly for women of colorWomen’s Presidents Organization is an elite group for women who are CEOs, principals, partners of their own women-led companyBetty’s chapter was intentionally women of color for the most partUsing her experience and knowledge to help women come together and elevate one anotherHer vision for ‘Women Elevating Women’ initiative Women of Color Event helped her see the importance of bringing women together for peer support, exchange of information, and encouragementCurrently mentoring a group of 23 women whose business revenues range from six figures to $6.5 millionHer global reach - the challenges women business owners face are universalBiggest obstacles for women-owned businesses in comparison to their male counterparts is access to capital, and access to informationInequities in the system keep certain demographics at a disadvantage, making Betty’s work to support women and minorities in their business development all the more crucial Her advice for finding the right mentor - find someone who will advocate for you, make you feel comfortable, and encourage you to ask questions without judging youBusiness men tend to dominate the conversation and create an imbalance in dialogueIf women buy into the notion that there is not enough sky for all of us, it creates the mentality to compete against one another instead of collaborating and supporting each otherHaving a little bit of something rather than 100% of nothingConnecting versus collaboratingSocial capital, psychological capital, emotional capital - when we spend these competing against each other, we’re depleting these important resourcesBeing intentional about where you invest your physical, emotional and psychological capitalRegularly rating experiences from 1 to 10 to decide whether they are worth your time and energyWPO Tiers and Betty’s insights on why women sometimes want to hold back on pursuing the next tierGrowth comes from vulnerability and stepping out of your comfort zoneThe importance of celebrating your achievements, especially for women of colorBetty’s work with women is what currently brings her joy and pride, as well as her adult children’s success, and participation in the National Usher’s AssociationLiving a life of balance and purposeOpening ourselves up to our divine purpose brings infinite joy and abundance to our lives“I have to say that was absolutely one of the most amazing experiences that I had as a new entrepreneur. And part of what made that experience so incredibly wonderful, was having someone as knowledgeable, as experienced, and as passionate about making meaningful connections as Betty was facilitating our ongoing development and growth.”
“I think a lot of women that I've worked with, have had that same concept that, Look, I've been doing this for everybody else. Now I'm going to do it for myself. So we did that.”
“[Women’s Presidents Organization] is an organization for women who are CEOs, principals, partners of their own company, a woman led company, they are the owners of 51% plus.”
“I saw the value of having women together in a peer group with the WPO. And there's no other organization like that.”
“I think one of the biggest barriers is the access to capital.”
“The second biggest barrier is really kind of twofold. I say it’s access to information and access to opportunities.”
“If the playing field is not level, if there are inequities in the system that actually keep certain demographics at a disadvantage, it just makes what you're doing all the more important and all the more crucial and critical.”
“What you first do is not just go through LinkedIn and look at people and say, I want that one, I want that one. You need to know where you want to go. You have to have your business plan together - where is your growth, and who can get you there?”
“You have to find a group that you’re comfortable with, and you can ask a question where you don't feel like you're going to be judged. And that's not always the case.”
“I only bring people in the group that have that concept of, How do we elevate each other? And I am very sincere and passionate about that.”
“There’s enough sky for all of us.”
“There's always groups out there that you can use as a resource and as a base. And collaboration.”
“Ask yourself on a scale of 1 to 10, with 1 being little to no value and 10 being, Oh my god, this is the most invaluable experience I've ever had, start evaluating these experiences… If you've got things that are like 3 and below, cut it so that you have more physical, emotional and psychological capital to pursue those things that are going to give you a higher return on investment.”
“If you've outgrown a circumstance, a situation or group, bless and release, you know, part lovingly, part graciously.”
“My joy right now is...the things that I'm doing for the women, I’m just so proud and so pleased.”
“We each have a divine purpose. And we should be endeavoring to be open to, and allowing that purpose to be fulfilled in us in the most wonderful and wondrous ways. And when we're doing that, that opens us up to infinite joy and abundance in our lives.”
Links:
Joyfully You Life homepage
Joyfully You Life Instagram
Joyfully You Life Facebook
Joyfully You Life Twitter
Joyfully You Life linktree