Nichole Schoener (@nshooty) is the co-founder and of Ampersand Studios (@ampersand_studios) in Boise, ID and co-host of Something Businessy, a podcast about branding, marketing, and... other stuff.

In addition to being the Chief Creative Officer of a successful photography and branding business, Nichole and her husband are also real estate investors and she is the proud mom of two boys.

During our chat, Nichole shares her own entrepreneurial grit that started as an elementary girl, looking for ways to make money selling friendship bracelets. She talks about how that early struggle helped her succeed in business today.

Nichole also dives into the beautiful partnership she has in business and how she and Frannie (her co-founder) have made it work for over a decade. She answers so hard questions about female friendships, stepping into leadership as a business owner, and knowing when to "fire yourself" from the many jobs entrepreneurs have as the business grows.

She's a gem, ya'll. You need to listen. 

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