Discusses the increasing presence of women in traditionally male-dominated trades, particularly in HVAC, plumbing, and electrical services. It highlights women's challenges, including gender bias and a lack of mentorship, but also emphasizes the growing support networks and mentorship programs designed to help them succeed. Also underscores the business benefits of hiring more women, including enhanced diversity, innovation, and customer satisfaction. Finally, it calls for a concerted effort to attract more women to these fields by promoting inclusive environments and providing educational and financial support.