Saadi Muslu is the Head of Content and Product Marketing at Singular. She immigrated to the U.S. when she was 6 years old from Turkey and was the first woman in her family to graduate from college. These experiences, among others,  taught her how to ask a lot of questions, be resourceful, and build relationships with the right people – ultimately fueling her success in the mobile industry. In this Women in Mobile episode, Saadi shares how to overcome impostor syndrome, what makes a good manager, how to attract and hire top talent, and all the reasons she’s excited to be working in mobile right now. 

Singular is a next-gen mobile measurement partner and thought leader in SKAdNetwork. Singular’s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Prior to her role at Singular, Saadi was the Product Marketing Manager at Kenshoo.

Questions Saadi Answered in this Episode:

• How did you get to where you are today?
• How did you build the confidence to start asking questions and speaking up?
• How did you transition into a management role?
• How did you attract top talent and scale your team?
• What are you most excited about in our industry?
• Any resources you recommend?

Timestamp:

• 1:31 Saadi’s story
• 9:00 Overcoming impostor syndrome
• 15:40 Leaning into being new to the industry
• 17:27 What makes a good manager?
• 23:44 Attracting and hiring top talent
• 34:07 Disruption, competitors, and opportunities
• 38:46 More women in mobile marketing
• 43:51 Resources

Quotes:

(8:59-9:17) “I think being a really young immigrant, I learned how to assimilate. The feeling of feeling unfamiliar is familiar to me. I was facing what a lot of young professionals face, which is impostor syndrome.”

(11:38-11:58) “One thing that I learned to [help me] overcome the impostor syndrome or my lack of technical background now that I worked in AdTech was letting myself be comfortable in asking questions and being vulnerable by explaining that I don’t understand this concept – can you explain it to me? That was really life-changing for me.”

(12:48-3:09) “Being comfortable asking questions and being resourceful is a part of being a successful worker and growing professionally. It’s not a sign of weakness. Overcoming that mental misunderstanding or that misperception that, ‘Oh asking a lot of questions means I don't know what I’m talking about.’ Quite the opposite. Asking a lot of questions means I’m trying to become an expert at this.”

Mentioned in this Episode:

• Saadi Muslu’s Linkedin
• Singular
• Mobile Dev Memo
• Remerge’s Blog
• The Mobile Attribution Privacy Coalition
• John Koetsier
• Elena Madrigal’s LinkedIn
• Udi Ledergor’s LinkedIn