Global Tech Leaders' Podcast

Women in Tech Series: Cecilia Lavin Sales Director at InEvent shares how building relationships comes first in sales.

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Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Cecilia Lavin Sales Director at InEvent. An innovative event-based video-driven platform. Having previously been a Vice President of EMEA. She is an experienced and driven sales and business development professional with over 14 years of experience in the events and hospitality industry ranging from technology products and services to venues, catering and events management.

We kick off by asking Cecilia to share her career journey and what has led her to where she is today.

  • Accidentally fell into it.
  • Driven by personality and personal skill set.
  • Wanted to be self-sufficient.
  • Met amazing people on the way.
  • Catering assistant at an event venue.
  • Offered a sales role.
  • Very natural.
  • Build relationships with people.
  • Swedish.
  • Played lots of sports. Chatterbox.
  • Workaholic.

    • We ask Cecilia why she feels women have to work harder and what she feels is teachable.

    • Being a natural at it.
    • Trust.
    • Personality and genuine.

      • Then we ask Cecilia, how the sales journey changed since she first started and what it's like over at InEvent.

      • Very different from when she started.
      • Too easy to find leads.
      • Overwhelming amount of contact.
      • It's not about what you want to do.
      • It's about the prospective client.
      • A fan of cold calling.
      • Do you have the time?

        • Next, we ask Cecilia what is her philosophy on sales leadership.

        • The leader to walk in their shoes.
        • Inbound and outbound.
        • Are you helping your customers win?

          • We ask Cecilia to share more about InEvent and how they impact people's lives.

          • Software business that helps facilitates events and broadcasts and streams.
          • Help clients deliver high-quality events virtual or in-person.
          • Exploring their issues and hurdles.
          • Partnerships.

            • Then we ask Cecilia, what has she seen with women in sales tech and what would her advice be.

            • Women don't ask for what they want.
            • When women are bossy.
            • Skillsets of a Mom.
            • In tech, you never stop learning.
            • Putting in extra time.
            • Diversity inclusion.
            • A bigger mission that aligns with her mission.

              • We ask Cecilia how she stays organised.

              • Traditional pen and paper.
              • Correct Book.
                • ...more
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