Global Tech Leaders' Podcast

Women in Tech Series: Kate Hammitt Chief Marketing Officer at Splashthat.com shares the details on “The Culture Book”.

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Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Kate Hammitt Chief Marketing Officer at Splashthat.com. She is a consultative, data-driven senior executive recognised for driving growth in B2B and B2B2C organisations across industries. She is passionate about finding and optimising revenue opportunities in start-ups and established business environments.

We kick off by asking Kate to share her career journey and what has led her to where she is today.

  • The University of Virginia.
  • An American swimmer.
  • Athletics and academics.
  • Golf and events.
  • Sports Marketing.
  • Technology space.
  • Event Marketing.
  • Communication, demand gen and field marketing.
  • From sporting events to corporate events.
  • Formative years.
  • Health Care System.
  • Juggling many roles.
  • The perfect role at the perfect time.

    • We ask Kate what she feels has changed around expectations in the marketing world. And what should marketing be?

    • The modern buyer.
    • Content.
    • Positioning for the organization.
    • Interacting, adapting and agile.
    • Identifying and solving problems.
    • Scaling.
    • Marketers and non-marketers
    • Letting the buyer educate.
    • Product market fit.

      • Then we ask Kate what is the difference between a Director of Marketing, a Chief of Marketing and a VP of Marketing.

      • A Director has subject matter expertise, the t-shape marketer
      • CMO has the full umbrella of responsibility around marketing and the broader business and a seat at the table. Primary person to align with the greater revenue organisation and that there is clarity on purpose.

        • Next, we ask Kate what is Splash and what they do and why is it exciting to be there.

        • They have been around since 2013.
        • Event Marketing Platform.
        • In-person, hybrid and virtual.
        • Tracking and measuring the success of the event.
        • Purpose-built for repeatable events.
        • Integrations.
        • Nothing you cant do regarding events in Splash.
        • US, EMEA & APAC.
        • 200 people.
        • High growth mode.
        • Engaging events.
        • The Culture Book.

          • Then we asked Kate, what advice does hse have for people that are hungry to join a new organisation.

          • Culture.
          • Understanding the team.
          • Ask what happens when a project doesn't go well, and how the organisation handles it.
          • What does failure look like, are you pushed to those areas?
          • How do people behave and react to failure?
          • Leadership philosophy.

            • Lastly, we ask Kate how she stays organised and if she has any hacks.

            • Calendar blocking.
            • Say and Go.
            • EverNote.
              • ...more
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              Global Tech Leaders' PodcastBy Ross Lauder & John Quigley
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