Global Tech Leaders' Podcast

Women in Tech Series: Rashmi Vittal Chief Marketing Officer at Productiv speaks to the impact that lasts in your absence.

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Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Rashmi Vittal Chief Marketing Officer at Productiv. Rashmi is an accomplished marketing executive with more than 25 years of pre-IPO and large corporate enterprise software experience, building and leading marketing teams that bring to market innovative, high-growth SaaS-based solutions for CMO and CIO buying centres. She excels at developing revenue-generating GTM strategies aligned to product roadmaps that drive market awareness and pipeline growth. Rashmi understands the importance of strategic positioning paired with creative storytelling to educate and motivate change and has led many messaging initiatives in her career.

We kick off by asking Rashmi to share her career journey and what has led her to where she is today.

  • Grew up in a family of engineers and doctors.
  • Highly successful people have a routine.
  • Was into global expansion and global marketing.
  • Business classes in Spain.
  • Started in enterprise software.
  • Built servers.
  • Went back into QA methodology.
  • IBM for 10 years.
  • Strong leadership curriculum.
  • Got her MBA.
  • Adventure technology.

    • We ask Rashmi how learning discipline young adds to her leadership style today. And how does she test for coachability?

    • It evolves over time.
    • Intellectual curiosity.
    • Critical thinkers.
    • Management consulting.
    • Care about the people you work with.
    • Scenario.
    • Team sports.
    • Performance.
    • Coached daily by your teammates.

      • Then we ask Rashmi, what success looks like in a leadership role.

      • High expectations.
      • Impact lasting in your absence.
      • Guide and unblock you.
      • Feedback-driven performance.
      • Collectively achieving goals.

        • Next, we ask Rashmi if she ever struggles with confidence and if so how she manages it.

        • Imposter syndrome.
        • Belief and conviction.
        • Failure and success.
        • If you are scared, take it.

          • Then we ask Rashmi what occurs when she experiences imposter syndrome.

          • Self-doubt.
          • Haven't done it before.
          • Micro problems.
          • Will others see it?
          • Embarrassed and exposed.
          • Discipline and time.
          • Commitment and resiliency have taken a whole new level.
          • Leaders become therapists.
          • Accountability and adversity.

            • We ask Rashmi to share the Productiv story and how they help the world.

            • Ex-Google, Amazon and LinkedIn Executives.
            • 4 years old.
            • The only SaaS management platform built on SaaS intelligence.
            • It helps IT procurement.
            • Create their own connectors.
            • Think about managing renewals.
            • Empowered data for the negotiating table.
            • Mitigating risk exposure.

              • Lastly, we ask Rashmi how she stays productive.

              • Framework
              • Spreadsheet.
              • Presentations.
              • Reports.
                • ...more
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                Global Tech Leaders' PodcastBy Ross Lauder & John Quigley
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