Global Tech Leaders' Podcast

Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

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Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Scudder, The Manufacturing Maven, Chief Marketing Officer at SourceDay.

A podcast host in her own right. She is a new Texan and has not lived through a Texas summer before. She is learning how to exercise outside in the humidity. She feels it has been an awesome move to become a CMO and join the Source Day team last year.

We kick off by asking Sarah to share her career story and what has led her to where she is today.

  • Runway model in high school.
  • Looked at the business industry in her twenties.
  • Double major.
  • Business and marketing.
  • Involved in everything on campus.
  • Technology-focused solution.
  • One of the top 3 salespeople in the nation.
  • Demand Gen engines.

    • We ask Sarah to tell us about the content and the demand generation piece.

    • Supply chain.
    • The buyer role.
    • Secure supply chain.
    • Covid is one of the best things that ever happened to the supply chain industry.
    • Progressive buyers.

      • Then we ask Sarah what successes around demand gen is she seeing out there.

      • Stigma is out of control.
      • On the pulse of the customer.
      • Get out and get involved.
      • Subject Matter Expert.
      • Customer insights programme.
      • Customer advisory group.

        • Next, we ask Sarah to share any glass ceilings that she has come across and does she have any advice for other women.

        • Never reported to a female.
        • Very male-dominated industry in the country.
        • Do your own learning and education.
        • Entrepreneurs make better marketers.
        • Work for a good boss.
        • Constantly learning.

          • Lastly, we ask Sarah, how she best stays organised.

          • A no-meeting day.
            • ...more
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            Global Tech Leaders' PodcastBy Ross Lauder & John Quigley
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