About the Episode

To celebrate International Women’s Day, Lee and Dale Bornstein discuss issues that are top of mind for women in 2018. What’s the difference between advocacy and activism? Do women need to brag more about their achievements? What female attributes make women successful leaders?

 

About Dale

Dale Bornstein is CEO of M Booth, a fast growing marketing communications agency that’s known to zig when others zag. Dale is passionate about a people-first approach to agency life and client partnerships. She rallies her team with the mantra Be Inspired because those who lead the most inspired lives, do the most inspired work. Recognized consistently as a best place to work, M Booth is a culture that runs on inspiration and innovation and that makes a real difference for employees and clients.

 

Key Takeaways

• SHEQUALITY is really “he” and “she” quality.
• Women need to brag more to get what they deserve. Women need to bring confidence to every table. We should celebrate our wins and let other people celebrate with us.
• Today, there is much more permission and empowerment for women to lead by example.
• Bulletproof yourself from girl mishegas.
• Soft skills are important. Women’s attributes are leadership attributes of our future.
• Collision of technology and content creative will continue to drive a modernization of marketing.
• The most important asset you have is your personal brand. Treat it well.
• Hire for attitude, teach for skill.

 

Resources

• Women Need To Brag More
• Why Diverse Teams Are Smarter