“Don’t fake it ‘til you make it. Work it ‘til you make it.” 
 
We close our Global Xperience Women’s Month series with Katalina Dawson, EVP at Branding Arc and Board Member of Women of Debt Relief. 
 
Her journey reflects modern leadership - adaptive, resilient, and built on real experience. 
 
In this episode: 
• How she addressed bias early in her career and established credibility 
• A failed project that built lasting confidence 
• The role of mentorship in accelerating growth 
• How Women of Debt Relief is creating industry support networks 
 
Timestamps: 
0:00 - Introduction 
0:32 - From entertainment to executive leadership 
2:30 - Working in male-dominated environments 
3:13 - Challenging assumptions 
6:03 - Mentorship that drives growth 
9:14 - Women of Debt Relief 
11:15 - Learning through failure 
14:35 - Why “fake it ‘til you make it” doesn’t work