Claudia Steer is an amazing serial entrepreneur located in Brooklyn, NY and sharing her journey with us today. Claudia is Owner and Principal Designer of NW10 Interiors and Founder & CEO of Rentid, a tech-enabled home design platform for renters that transforms interior design into an amenity that benefits both sides of the market. And she also has a strategic consultancy, Steer Strategies, delivering brand and creative strategy to brands such as P&G and American Express. As a self titled ‘rebel renter’, Claudia walks us through her story of breaking rules to design her home and her beliefs that everyone ought to see themselves reflected in their spaces in order to create a greater sense of belonging, whether they own a space or not. She shares her design aesthetic values, the inspiring story behind designing Issa Rae’s Airbnb in L.A. at the top of this year her views on social media. We also took a deep dive into social media and design industry behaviors that many will find very relatable.

With over a decade’s experience in brand and experiential strategy and seven plus years as an interior designer, Claudia has studied both the art and science of design and its impact on people. She incorporates a lot of the psychological benefits of design into her work, and has created both commercial and residential projects that speak to her ethos on belonging in design. This packed conversation is filled with great insight, transparency, and good laughs. Tune in!