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In this empowering episode of Women's Million Dollar Conversations, host Alice Tang sits down with Kari Ellis—founder and CEO of Waypoint Consulting Partners—to unpack how she left the perceived safety of corporate America to build a thriving, legacy-driven consulting firm.
Episode Overview Kari shares her exact playbook for helping seasoned financial advisors navigate major career transitions and practice shifts. From grinding through 300 cold calls a day on an outdated laptop to building a high-value, relationship-driven firm, Kari details the mindsets, operational pivots, and boundaries required to scale a enterprise on your own terms.
Key Takeaways
Fact vs. Feeling: Defeat imposter syndrome and fears like public speaking by separating emotional noise from reality ("Is this an actual fact, or just a temporary feeling?").
The "Go-Giver" Mindset: Distinguish yourself from average producers by building deep professional networks and strategic centers of influence early in your career.
Buying Back Time: Scale effectively by outsourcing non-core business functions—like social media and content creation—to buy back time for high-value strategic execution.
Non-Negotiable Boundaries: Protect your energy and longevity by establishing hard boundaries around family life and team well-being.
Paying it Forward: True legacy lies in lifting up the next generation, actively mentoring up-and-coming women, and advocating for bold risk-taking in financial services.
Featured Guest Kari Ellis is the Founder and CEO of Waypoint Consulting Partners, where she specializes in helping experienced financial advisors navigate career pivots, evaluate distribution channels, and transition books of business. She is a passionate industry leader and past national board member for Women in Insurance and Financial Services (WIFS). Your network is your prosperity. 💼✨ Ready to scale your practice and build a lasting legacy? Head to askalicetang.com for more strategies from top female leaders in finance and business.
What happens when you decouple your identity from your job title and build a business anchored strictly in your core values?
In this episode of Women's Million Dollar Conversations, Alice Tang connects with Shannon Berg, Founder & CEO of Berg & Associates—an award-winning strategic communications and crisis management firm. Shannon shares her journey from farm worker to solopreneur, detailing how she built a top-ranked company culture without compromising on pricing or principles.
Key Takeaways:
Identity Beyond the Title: How high-achieving women can decouple personal self-worth from executive status.
Calculated Scaling: Why saving a full year's salary before your first hire eliminates growth fear.
Crisis Psychology: Leading with value-driven responsiveness instead of fight-or-flight reactivity.
Pricing Integrity: Protecting your brand, team, and profit margins by standing firm on non-negotiable rates.
Ready to take this conversation beyond the podcast episode? Connect with Alice and the WMDC community on Instagram for daily leadership insights, episode clips, and behind-the-scenes moments. 🌐 Connect & ResourcesLearn more about Alice Tang: www.askalicetang.com Subscribe to the WMDC Podcast Playlist: Women's Million Dollar Conversations on YouTube Youtube: https://youtu.be/qy-JMiTP6s4 Instagram: askalicewmdc
Connect With Linda Cohen: Learn more about Linda Cohen: https://lindacohenconsulting.com/ Linkedin: https://www.linkedin.com/in/lindamcohen Instagram: kindnessfromcohenConnect with Laura Salerno Owens:LinkedIn: Linkedinlinkedin.com/in/laura-salerno-owens Markowitz Herbold Firm: MarkowitzherboldLaura Salerno Owens
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