In this interview from Host City 2025, Sarah Massey, Managing Director of the Women’s Rugby World Cup 2025, joins Sarah Lewis OBE OLY to reflect on a landmark tournament that redefined what women’s sport can achieve. From record-breaking attendances and global broadcast reach to inclusive fan experiences, bold leadership and lasting social impact, Sarah shares the vision, decisions and values behind delivering a truly generational moment for women’s rugby - and the lessons it offers for major events worldwide.