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Women's Sports: Marketing Strength & Equality
🎙️ The Digital Collective Podcast – Episode: 17 Women's Sports: Marketing Strength & Equality
Host: Jarika Moon
Lunar Innovations
Women's sports are breaking records, rewriting history, and proving their value — but the numbers reveal a stark truth: the investment and pay still don't match the impact.
In this episode, host Jarika Moon unpacks the stories behind the headlines:
The Caitlin Clark Effect — a rookie generating over $1 billion in value for the WNBA while earning just $78K.
Ilona Maher's crossover rise from Olympic bronze to global rugby icon, and how her fame highlights both opportunity and inequality in marketing.
The WNBA's equality push, where players are demanding pay that reflects sold-out arenas and record-breaking TV ratings.
Plus, the historic surge in women's rugby with record attendance and fan engagement in the U.S.
From pay gaps to marketing power, this episode explores how women athletes are shaping culture, commanding audiences, and challenging outdated systems. Because women's sports aren't just a game — they're a movement.
Whether you're a marketer, athlete, or fan, tune in to discover how storytelling, sponsorship, and visibility can rewrite the future of sports.
✨ The Digital Collective — where marketing, sports, and awareness collide.
https://linktr.ee/lunarinnovationsdmarketing
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By Jarika Moon🎙️ The Digital Collective Podcast – Episode: 17 Women's Sports: Marketing Strength & Equality
Host: Jarika Moon
Lunar Innovations
Women's sports are breaking records, rewriting history, and proving their value — but the numbers reveal a stark truth: the investment and pay still don't match the impact.
In this episode, host Jarika Moon unpacks the stories behind the headlines:
The Caitlin Clark Effect — a rookie generating over $1 billion in value for the WNBA while earning just $78K.
Ilona Maher's crossover rise from Olympic bronze to global rugby icon, and how her fame highlights both opportunity and inequality in marketing.
The WNBA's equality push, where players are demanding pay that reflects sold-out arenas and record-breaking TV ratings.
Plus, the historic surge in women's rugby with record attendance and fan engagement in the U.S.
From pay gaps to marketing power, this episode explores how women athletes are shaping culture, commanding audiences, and challenging outdated systems. Because women's sports aren't just a game — they're a movement.
Whether you're a marketer, athlete, or fan, tune in to discover how storytelling, sponsorship, and visibility can rewrite the future of sports.
✨ The Digital Collective — where marketing, sports, and awareness collide.
https://linktr.ee/lunarinnovationsdmarketing