In this week’s episode, Kim and Caro cozy up and break down what’s actually happening inside the wedding industry right now and why AI visibility has officially entered its It Girl era for vendors. Fresh off their sold-out masterclass, they share the real talk behind why some businesses get recommended by AI tools (and why others barely show up at all).

They dive into the power of clean messaging, stronger content, clearer locations, and what it really means to make your brand “AI recognizable” in 2025. You’ll hear the biggest mistakes vendors are still making, how to build authority without feeling cringe, and why couples are now running straight to ChatGPT for planning guidance before they ever Google a thing.

It’s equal parts education, tough love, and girl-boss warmth; the exact North+South blend you come here for.

Links:

AI MASTERCLASS YOUTUBE VIDEO: https://youtu.be/egYspe05jwc

AI VISIBILITY REPORT: https://northandsouthagency.com/ai-visibility-report

BING WEBMASTER: https://www.bing.com/webmasters/about

WEDDING VENDOR AI ASSISTANT: https://northandsouthagency.com/ai-wedding-vendor-assistant

WEDDING DAY TIMELINE GENERATOR: https://shorturl.at/QDm4u

Takeaways

• AI Visibility isn’t optional anymore: it’s the new baseline for getting found.
• Blogging is still that girl for long-term visibility.
• If your location isn’t clear, AI literally cannot pick you.
• Pretty websites don’t matter if your words have no depth.
• Being your own PR agency is how vendors win in 2025.
• Authority is built through consistency, not complexity.
• Couples are planning with ChatGPT at every stage — from budgets to vendor searches.
• Engagement season is now AI-powered.
• Transparent pricing helps vendors get recommended more often.
• Regular content refreshes keep you in the “AI memory loop.”

Chapters

00:00 Cozy Climate Catch-Up

02:13 Masterclass Success + AI Visibility Report Tea

04:04 Why AI Visibility Is the Wedding Industry’s New Currency

05:08 What an AI Visibility Score Actually Means

06:38 The Five Signals AI Looks For (That Most Vendors Ignore)

08:32 How Couples Are Using ChatGPT to Plan Their Weddings

10:55 Blogging, Bing Webmaster Tools, and Other Unsexy Things That Work

12:37 The Five Big AI Mistakes Wedding Vendors Keep Making

13:45 Building Authority Without Feeling Cheesy

15:14 Engagement Season Trends You Haven’t Heard Yet

17:19 Vision Boards + North+South Future Goals

21:32 The Top Wedding Planning Questions Couples Asked This Week

23:42 Final Thoughts + What’s Coming Next for North + South Agency