As a Marketing Manager, you would find each and every marketing strategy aimed at attracting the attention of the Millennial. Whether it is the Marketing platform to be used, the time of display of ads, the content. color and aesthetics of the graphics or the Call to Action... All the parameters need a tacit "Millennial check" before they are published! What makes Millennials such an integrated part of our Marketing or Digital Marketing mix?

Take a deep breath as Ambuj takes you through the psychology of wooing the Millennial cohort!