Welcome to Shift Up Bicycle Industry Podcast where we are hosting healthy conversations to build a better bike industry and get more people on bikes.   In our first episode of 2019 we are talking with Elorie Slater from Sports Garage Cycling in Boulder, Colorado about improving the stream of information from consumer to brand, the Women's Off Road Cycling Congress, and bridging the gender gap in cycling by simply servicing customer's needs better.   Read show notes and join the conversation at bicycleretailer.com