Tathyana Baldwin, a certified nurse practitioner and owner of a medical spa, shares her journey into the med spa business and the challenges she faced. She emphasizes the importance of word-of-mouth referrals and providing high-quality services to create happy clients. Tathyana also discusses her plans for expanding to multiple locations and the need for support and training to replicate her success. Tathyana's story highlights the importance of taking a step-by-step approach and continuously learning and adapting in the medspa industry.