Word on the Street

The Word on the Street Podcast has been an incredible journey for Katie and Street Agency, and it has taught us so much. 

We have had so many incredible guests on the Podcast talking about everything from marketing, to winning new business, to growing an agency. 

Katie and her guests have also discussed personal struggles, mental health, sustainability, diversity and inclusion, and so much more, including hosting our first-ever live Podcast in London! 

This is the final episode of the Word on the Street series, before our brand new podcast Marketing In The Madness launches. 

Although every single episode within the Word on the Street series has a huge variety of valuable insights and helpful tips, we’ve tried our hardest to pick out some of our favourites to help you take your business to the next level in 2023 and beyond. 

In this episode you will hear from:

• Grace Andrews - Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEO
• Nick Whitnell - Founder & Lead Consultant at Daring Works
• Pat Durai - Group Head of Procurement, Corporate at Sky
• Kate Munday - Speaking Coach at Out The Box Speakers and Creative Business Partner at Google
• Lea Turner - Director at Lea Does LinkedIn
• Steve Wiideman - President & SEO Expert at Wiideman Consulting Group
• Peter Czapp - Co-Founder of The Wow Company 
• Peter Markey - Chief Marketing Officer at Boots UK 
• Will Sargeant - London Hub Executive at AND Digital 

This episode covers:   

• How to perfect your SEO strategies 
• Procurement trends you need to know 
• How to become B-Corp 
• How to attract and win more new clients through LinkedIn 
• The secrets to winning more clients 
• Creating valuable content and knowing how often to post it 
• Facts and stats around agency growth 
• Marketing that drives purpose, vision and impact 
• Accelerating results with digital

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Steve Wiideman: https://www.linkedin.com/in/seoexpert/
Pat Durai: https://www.linkedin.com/in/patdurai/
Nick Whitnell: https://www.linkedin.com/in/nickwhitnell/
Lea Turner: https://www.linkedin.com/in/lea-turner/
Grace Andrews: https://www.linkedin.com/in/grace-andrews1/
Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/
Peter Czapp: https://www.linkedin.com/in/peterczapp/
Peter Markey: https://www.linkedin.com/in/petermarkey/
Will Sargeant: https://www.linkedin.com/in/will-sargeant-44584218/ 

Benchpress Survey 2023: 

This episode is a podshare with Kevin Dunn, host of the HubSpot Podcast - Agency Unfiltered.

Kevin Dunn is a PMP® certified project manager, a recent finalist for the ACE Voice Award from CustomerEducation.org, and a senior manager of HubSpot Academy, where he leads the team responsible for partner and developer education. He is also the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.

This episode covers:   

• How to get better reach and engagement 
• How to create content that talks to the needs of your audience 
• How events can help you scale up your business quickly
• How to repurpose your content and get the most out of everything you do 
• How to make an impact with your events and content 
• The content types that perform the best on social media 
• Why you should lead with a marketing first approach  

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Kevin Dunn: https://www.linkedin.com/in/hubspotkevin/
Agency Unfiltered: https://agencyunfiltered.com
HubSpot: https://www.hubspot.com/

Get in touch: [email protected]

Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.

Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more.

His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

Diagnosed with adult ADHD, Konrad went from founding his agency, over-extending with other businesses, burnout and debt, to bringing his partner onboard and starting over. This time they grew the agency around systems and processes and a holistic company culture, resulting in becoming one of the best known seven figure copywriting agencies around.

Konrad believes in an outside in approach to business, and they have developed a 13-lens strategy that they use in the agency and it is also the basis for the Creative Copywriter Academy which Konrad founded to help businesses hone their own copywriting skills.

This episode covers:   

• How marketing can help you grow your business 
• Building a business based on demand 
• Branding harder 
• How to convince in an authentic way through the content you develop 
• How to clarify your unique value proposition and stand out from the crowd  
• Copywriting and converting 
• Understanding the needs of your audience
• Creating compelling content that resonates with your audience 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Konrad Sanders: https://www.linkedin.com/in/konradsanders/
The Creative Copywriter: https://www.creative-copywriter.net/
The Academy: https://academy.creative-copywriter.net/

Get in touch: [email protected]

Louise is the Founder of Indigo Tree, a digital agency with expertise in designing bespoke WordPress websites, technical SEO, and performance for ambitious organisations across the UK. 

With over 30 years of experience in software and website development, Louise has spoken at WordCamps and conferences and is driven by her passion for technology and business, and an enthusiasm to deliver the best results for her clients.

Louise has been named one of the top female game-changing innovators and business leaders in the UK, with a national award win. Announced on Tuesday the 8th of March 2022, to mark International Women’s Day, Louise was recognised as one of 38 top female, innovative entrepreneurs in the country.

This episode covers:   

• Flexible working and retaining staff 
• Understanding that everyone is human 
• Building trust and respect within your team 
• How to make a positive impact as a Founder 
• Managing stress at work 
• Effective communication with staff and colleagues 
• Grants, awards, and the application processes 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Louise Towler: https://www.linkedin.com/in/louisetowler/

Get in touch: [email protected]

Mike Lander and Kevin Gibbons are the hosts of It’s a Good Start Podcast. The aim of the show is to help scale-up entrepreneurs master the best of what other people have already figured out, so that they can unlock their own potential. Mike and Kevin share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that listeners can take what’s useful and get off to a good start themselves.

Kevin is Founder and CEO at Re:signal – an award winning SEO agency, specialising in driving organic revenue growth for ambitious eCommerce brands. Kevin has presented at a large number of conferences around the world, a columnist for multiple media sites, and has worked with well-known brands including ASICS, FatFace and Expedia.

Mike Lander is a successful entrepreneur, ex-procurement director and expert negotiator (according to his clients) with a proven track record of buying, growing, and selling businesses. He’s raised over £6.5m of acquisition/growth capital in his career and grown companies to over £20m revenue and £4m EBITDA - he’s also negotiated 100s of deals as a buyer worth over £470m in total.

This episode covers:   

• Podcasts and lead generation 
• Business Development top tips 
• Leadership skills, managing and motivating your team 
• Identifying where your audience is  
• Trending content types 
• Content types that enable relationship building and benefit your business 
• Shattering your content and making more of your assets 
• Utilising the Gary Vaynerchuk content pyramid  

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Mike Lander: https://www.linkedin.com/in/mikelander/
Kevin Gibbons: https://www.linkedin.com/in/kevingibbons/
It’s a Good Start Podcast: https://www.pantheon.fm/show/its-a-good-start-podcast/

Get in touch: [email protected]

Tracey has always been passionate about business and bringing ideas to life; she is entrepreneurial to her core. A native New Zealander, Tracey arrived in the UK over 20 years ago with £80, a backpack and a First-Class Master’s Degree in Marketing & Management.  With Creative Services as her focus, she went on to work for iconic brands including RBS, British Gas and Forte Hotels, before setting up her own agency.

In 2004, Tracey founded her first software company, Sohnar, opening offices internationally.  Its Traffic software was used by agencies across the globe and received multiple awards, before being purchased by an American corporation in 2014.

Not one to rest on her laurels, Tracey saw an opportunity to improve pricing and scoping, not just in agencies but for all professional services businesses: thus, SCOPE and The Virtu Group were born.  SCOPE is a CPQ (configure, price, quote) tool that is digitally transforming pricing and scope management, focalising on margin management, consistency, and connectedness.  It removes the manual processes that exist today and connects to other tools, therefore accelerating the opportunity to cash chain significantly.

SCOPE has already won an award for The Virtu Group.  The trailblazing platform is being used by Ogilvy, MediaMonks and Syneos Health, to name but a few.

Tracey is a passionate advocate of smarter business practices and connected processes.  She’s an industry champion for easy-to-use products that solve everyday business challenges and believes that great products and award-winning service are an invaluable combination for any business; it is at the heart of what she strives for.

This episode covers:   

• Defining and owning what you and your business do  
• How to develop better pricing strategies 
• How women are treated within the marketing industry 
• Turning challenges into opportunities 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Tracey Shirtcliff: https://www.linkedin.com/in/traceyshirtcliff/
SCOPE: https://www.scopebetter.com/
The Virtu Group: https://www.thevirtugroup.com/

Get in touch: [email protected]

Sabrina is a Podcaster, Business Owner, Chess Master, and Author. She is the Founder of Complex Creative - who are known as the No Bullsh*t Agency, as they are fully honest and transparent with their work and they explain things exactly how they are.

Sabrina has her own Podcast called ‘No Bullsh*t Talks’ where she has real, honest conversations with entrepreneurs and business owners all over the world. Sabrina is part of several initiatives including the Complex Creative Pro-Bono Scheme, Mentoring at the Chartered Institute of Marketing, Digital Day for BIMA, Taking the Million Tree Pledge, Teaching at Birmingham City University, Cancer Research UK Challenges, and Macmillan Coffee Mornings.

This episode covers:   

• Being an upfront and honest agency 
• Reinventing your business 
• Branding yourself to find the right clients and stand out 
• The realities and hardships of running a business 
• Client contracts and building better quality relationships 
• Knowing who the right client is for you 
• Leads, opportunities, and conversion 
• The truth behind becoming successful 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Sabrina Chevannes: https://www.linkedin.com/in/sabrinachevannes/
Website: https://sabrinachevannes.com/
Sabrina’s books: https://sabrinachevannes.com/shop/
Complex Creative: https://wearecomplexcreative.com/ 

Get in touch: [email protected]

Alex is the Director and Co-Founder of bid and business development consultancy, Stephen Alexander. They work with a wide range of agencies to help them secure new work by providing hands-on support and expert guidance on competitive tendering, specialising in public sector bidding.

Prior to setting up Stephen Alexander, Alex spent more than 20 years in a range of marketing, communications, and business development roles, in financial and professional services, manufacturing, market research, and the public sector. He now brings this experience of working across a wide range of marketing channels, projects, and campaigns into his work to help agencies navigate a wide range of bid processes. 

This episode covers:   

• Positioning yourself to win a bid 
• How to be bid ready
• Bid process must-haves 
• Policies to have in place within your agency 
• How to beat your competition 
• Databases for bidding opportunities 
• The difference between a pitch and a bid 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

Katie Street: https://www.linkedin.com/in/katiestreet/
Alex Footman: https://www.linkedin.com/in/alexfootman/
Gov Contract Finder: https://www.gov.uk/contracts-finder

Get in touch: [email protected]

Steve Wiideman is the President - SEO Consultant/SEO Expert of Wiideman Consulting Group.

Specialising in strategic planning for multi-location and franchise brands, Steve considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, to name a few. Many of the mentioned projects had an emphasis on strategy, planning, and campaign oversight. 

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

This episode covers:   

• SEO strategies 
• Creating reports and baselines 
• Building tasks and taking action 
• How to get ahead and do better for your clients
• Easy wins for your business 
• Attracting people to your business and website 
• How to be consistently relevant 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:

• Katie Street: https://www.linkedin.com/in/katiestreet/
• Steve Wiideman: https://www.linkedin.com/in/seoexpert
• SEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/
• Academy of Search Course (Use SEOSTEVE for Complimentary Access): https://www.academyofsearch.com/
• Location Page SEO Study & Infographic: https://www.wiideman.com/location-pages-for-seo 
• Sample Content Marketing Template: https://docs.google.com/spreadsheets/d/19OPQtL78NJ1VfQhgwGo7aguPf3nu_2MJG0_MbafSX98/edit#gid=8 
• Sample KPI Tracker for SEO: https://docs.google.com/spreadsheets/d/1-vQp0ODGzWyUVy45ryNnsZzUWgBSkgc8DFk3M6G1M_8/edit#gid=1951363969 
• SEO Cheat Sheet: https://drive.google.com/file/d/1BOPjZ7ImDwCdsP1b7orL-mn1tQQj_yMQ/view 
• Local SEO Sheet: https://drive.google.com/file/d/1-rKahLBaMRH8aO6w1fPW9nFGh0vOMYvy/view   ​

Get in touch: [email protected]

Lucy Whittington is the Director of Brilliant Business Things - Helping business owners do more of what they are brilliant at. Combining marketing, sales, and strategy, Lucy gives business owners clarity on the things they do best and gives them smarter ways to grow their business.

Lucy has worked with start-ups through to PLCs. She hasn’t run out of marketing ideas yet, and loves making things work better. MBA qualified, and 25+ years experience of business have got her to where she is today.
 
Lucy is also an author. Her book ‘Find Your Thing’ helps you to discover what you are good at and shows you how to get famous for it. It’s about finding that brilliant Thing that only you do the way you do it.
 
MOPS is Lucy’s take on the most important elements of sales & marketing that make the biggest difference. MOPS is a process Lucy uses which stands for Message, Offer, Position, Sales Process.

This episode covers:   

• The MOPS process
• How to come out the other side of a recession 
• How to nurture your leads and convert them into wins 
• How to sell your services and get noticed 
• Engaging your audience and showing up with the right content 
• What to do when your business has hit a wall 

Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/

Links & references:
Katie Street: https://www.linkedin.com/in/katiestreet/
Lucy Whittington: https://www.linkedin.com/in/lucywhittington/
MOPS: https://www.brilliantbusinessthings.com/mops/
Find Your Thing Book: https://www.amazon.co.uk/Find-Your-Thing-Discover-Known/dp/0857085921/

Get in touch: [email protected]