Words are used to describe many things and when it comes to your business and growing it you need to choose the ones that offer more, without saying more. Avoid long mission statements and pages of paragraphs that can lose your direction in connecting with clients. Hal and Johnny examine how to be successful in using words that business leaders use.

Business Works is presented by the following sponsors:

Father and Son Family Medicine Clinic

Heather Skender-Newton

Rib City of Cookeville

John White - State Farm Insurance Agent

Ford Lincoln of Cookeville

Trademark Printing News Talk 94.1 · Sponsored by: Father And Son Family Medicine Clinic · Sponsored by: Heather Skender-Newton · Sponsored by: Rib City of Cookeville · Sponsored by: John White State Farm Insurance Agent · Sponsored by: Ford Lincoln of Cookeville · Sponsored by: Trademark Printing