Writing great copy doesn't need to be subjective or guess work. Persado, an marketing platform that leverages AI and data science at the language layer to help marketers generate the right digital marketing creative - whether that's an ad, an email message or content on a web page.  I spoke with Persado's CMO, Van Diamandakis on how the platform works and why we need a better way to develop the best creative than the tools most marketers use today.