Communicating using the language of influence
Everyone communicates through a series of filters that are shaped by their past and by their own personal identity. The Language and Behavior Profile (LAB Profile®) described in Words That Change Minds, is a powerful tool that enables us to understand, predict and influence other people, by decoding the language they use, so that we can communicate with them in a way that is persuasive and has maximum impact, without needing to resort to manipulation.