Some people struggle with copywriting. If you get the copy wrong on your Web site, social media profile, online brochures, and other items – it can be detrimental.

How do you write great copy? How do you maximise impact in a small amount of space and time?

Before taking pen to paper, take the time to position yourself uniquely and identify how that resonates with your customers. What’s essential about your business? What are you selling? What are you doing? Who are you selling it to? Why do they care?

Attention spans are low. So you need to quickly show why your business is important enough for customers’ time. If you communicate quickly and effectively, then they will be willing to give you more time. Also, write from the personality of your brand. Who is your customer? That will determine the tone of your copy – formal or conversational.

Make sure your copy does not focus too much on you and your business. People want to know you understand their problems and offer them solutions.

After listening to this podcast, you will be well on your way to writing great copy for your business!

About Liston:

Liston is a copywriter and digital strategist. In addition, he is a persuasion scientist, sales nerd, environmentalist, and hip-hop artist.

He runs his own business called, Good Funnel. The business focuses on three areas of a funnel that comes to a Web site: getting traffic, page conversion, and closing sales.

Challenged Issue:

In this podcast, we challenge the issue of how to write great copy even if you have no idea where to start.

Liston’s Actionable Tips:

* Don’t be too cute. Instead, be simple and direct. Make sure people understand what you are trying to communicate.

* Ask why when you gain or lose business. Record the answers, and you will see trends. That will help you to improve your copy.

* Add a healthy layer of social proof or data to increase your credibility. That becomes a shortcut for people to make decisions. Also, it lets people know you have a stamp of approval from others. 

Top Quotes:

* “There’s a real economy of expression in hip hop.”

* “People become too focused on tactics.”

* “Your readers, hate to break it to you, they don’t care that much about you. What they care about is solving their own problems.”

* “Let people know you can solve their problems.”

* “You start to understand what’s clicking and what’s not.”

* “Think about ways in which you can develop your own social proof, and make sure you weave that right into the core of your message.”

Guest Links:

* Good Funnel (http://goodfunnel.co/)

* Copywriting Checklist (http://goodfunnel.co/copywriting-checklist)

* Email ([email protected])

* Twitter (https://twitter.com/law4) 

Resources:

* Robert Cialdini (http://www.influenceatwork.com)

* NWA (http://www.nwaworld.com/)

* Netflix (netflix.com)

* Kindle (https://kindle.amazon.com/)

* Chris Ducker (chrisducker.com)

* MailChimp (http://mailchimp.com/)

* Basecamp (https://basecamp.com/)

* iTunes (https://itunes.apple.com/al/podcast/excellence-expected-small/id924421463)

* Stitcher (http://www.