When we think about communicating risk, we often focus on the evidence: the data, the models, the science. But what if the words we choose to frame that risk are just as important as the risk itself?

In this episode, we sit down with Dr. Wändi Bruine de Bruin, a leading researcher in risk perception and behavioral science at the University of Southern California's Schaeffer Institute for Public Policy and Government Service, to explore what the science really says about communicating climate risk to the public.

In this conversation, Dr. Bruine de Bruin shares findings from two recent studies on climate risk messaging: what works, what doesn't, and why reaching across political divides might be more possible than you'd expect — if you get the words right. Listen now!