Catherine Hurley, a motorsports entrepreneur, shares her journey of creating inclusivity and accessibility in the male-dominated motorsports industry. She discusses her business, coaching, sponsorships, and the mindset shifts needed to overcome pushback and threats. The conversation also delves into the importance of conscious marketing and the need for inclusivity and accessibility in the industry. Covering topics related to mindset shifts, communication with sponsors, understanding the audience, privilege, and overcoming obstacles. Our conversation highlights the need for a business mindset.
Follow Catherine:
https://www.leakymushroommotoranch.com/
https://www.instagram.com/captain.hurley/
https://www.youtube.com/channel/UCRHZX1Qodm6iXAXnJPgDalw
https://rss.com/podcasts/sponsorshipunderground/
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