In this episode, we're diving into how the 80/20 rule applies to real estate success—and why marketing, not just being a great agent, is the key to winning. Mike Oddo shares insights from legendary marketer Dan Kennedy and breaks down how 20% of your efforts generate 80% of your results (and what you should actually be focusing on). 📌 Topics Covered: ✅ The real secret to building a thriving real estate business ✅ Why most agents waste timeand what tasks don't drive revenue ✅ The power of direct response marketing for real estate success ✅ How top agents master lead generation & turn prospects into sales ✅ What real estate agents can learn from casinos, McDonald's, and big businesses If you're a real estate agent, investor, or entrepreneur looking to scale your business the right way, this episode is packed with game-changing insights.