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Cliff and Eric (President, GTM at G2) discuss the progression of his career, how to build a cohesive team that shows up prepared, the challenges of life on the road, and the importance of empathy both at home and in the workplace.About Eric:Experienced executive, Investor and GTM leader with 20+ years of demonstrated success in building and scaling large businesses in the technology space. Specialty areas include B2b SaaS, HR Tech, Marketplaces and International. Company stages have included start up, growth and IPO (UPWK). Passionate about building world-class customer solutions and teams, emerging technology, and global hiring trends. In 2017 and 2018 he was honored to be recognized as one of the Industry's top "40 under 40" by SIA and included in the 2020 Top 100 Global Sales Leaders list by The Modern Sale.About Cliff:With nearly two decades of experience building revenue engines across Fortune 20 companies and high-growth startups. Cliff specializes in GTM strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized him as a 2024 Modern Sales Leader, and Pavilion named him a Top 50 CRO to Watch.Cliff is currently the CEO of Polaris, an AI Focused RevOps firm, an advisor, investor (GTM Fund), and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps and is an active leader of GTM in multiple communities.About Polaris: Polaris Ops is an AI-native RevOps consultancy helping growth-stage companies align strategy, systems, and data to drive predictable revenue. We build scalable, automated GTM architectures powered by AI, turning fragmented operations into intelligent, connected growth engines.The LodeStar Podcast by Polaris Ops explores the human stories behind modern growth, real conversations with leaders navigating change, alignment, and what it means to be human through the rise of AI in business.
By Polaris OpsCliff and Eric (President, GTM at G2) discuss the progression of his career, how to build a cohesive team that shows up prepared, the challenges of life on the road, and the importance of empathy both at home and in the workplace.About Eric:Experienced executive, Investor and GTM leader with 20+ years of demonstrated success in building and scaling large businesses in the technology space. Specialty areas include B2b SaaS, HR Tech, Marketplaces and International. Company stages have included start up, growth and IPO (UPWK). Passionate about building world-class customer solutions and teams, emerging technology, and global hiring trends. In 2017 and 2018 he was honored to be recognized as one of the Industry's top "40 under 40" by SIA and included in the 2020 Top 100 Global Sales Leaders list by The Modern Sale.About Cliff:With nearly two decades of experience building revenue engines across Fortune 20 companies and high-growth startups. Cliff specializes in GTM strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized him as a 2024 Modern Sales Leader, and Pavilion named him a Top 50 CRO to Watch.Cliff is currently the CEO of Polaris, an AI Focused RevOps firm, an advisor, investor (GTM Fund), and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps and is an active leader of GTM in multiple communities.About Polaris: Polaris Ops is an AI-native RevOps consultancy helping growth-stage companies align strategy, systems, and data to drive predictable revenue. We build scalable, automated GTM architectures powered by AI, turning fragmented operations into intelligent, connected growth engines.The LodeStar Podcast by Polaris Ops explores the human stories behind modern growth, real conversations with leaders navigating change, alignment, and what it means to be human through the rise of AI in business.