Max Traylor is the Founder and CEO of Max Traylor Productized Consulting Services which helps marketing agencies productize consulting services. He helps consultants to focus, simplify their offering and charge a premium.    

He is also the author of the book “Max Traylor’s Agency Survival Guide” where readers will learn how to navigate the three main business models that lead to residual income and personal freedom, along with why pricing premiums for traditional agencies have vanished, how to pivot your selling strategy and how to become indispensable to clients.

And since both of us have a podcast, we co-recorded this unique episode. So this turns out to be more of a conversation and less of a Q&A. 

This episode is highly recommended especially for those small business owners who are looking to free up more of their time and also for those who want to level up their leadership knowledge.

Listen to this episode as we cover a wide variety of topics.

Below are the key takeaways or highlights of our conversation:

• Max encourages people to put their personal life first and build some fun revenue streams that allow them to enjoy life.

• My take on leadership is about trying to help people be the best version of themselves.

• Leaders should plan how to lead intentionally. I recommend setting aside 10 minutes once a week of intentional leadership time and ask themselves, “What does it mean to be a better leader?”

• Find out why Max only lasted 3 months in corporate and his experience that led him to end his optimism for organizations.

• The influence that Max’s dad has unto him with regards to entrepreneurship. As well as building his mindset of putting his personal life first and building his business around that.

• Hear some interesting statistics around leadership.

• Max’s realization that the gift of an entrepreneur is you get to design a personali life that you want.

• Do something that you’re passionate about so it doesn’t control your life.

• Max’s definition of work-life balance.

• Discover why I ventured into building a leadership development company.

• Imposter syndrome, power of vulnerability and authenticity and self-leadership are also some of the items we discussed.

• Learn the most important thing that I learned about leadership during my Master’s versus in the real world.

And so much more….

Stay tuned and share your comments down below.

Link: 

https://youtu.be/ShwNpZ5Skj0 

Cantera Leadership:  https://www.canteraleadership.com/

Follow Ben on social media: 

LinkedIn: https://www.linkedin.com/in/ben-dueck/ 

Instagram: https://www.instagram.com/cantera.leadership/ 

Facebook: https://www.facebook.com/CanteraLeadership 

To find out more about Max Traylor, go here: 

Max Traylor Productized Consulting Services: https://www.maxtraylor.com/ 

Beers with Max: https://blog.maxtraylor.com/marketing-blog