Amy and Hilary get into the weeds with the The Learning Farm founder who, from her pastoral acreage in Upstate New York, acknowledges the need for some recalibration. When a business, non-profit or otherwise does lots (and lots) of things, the key to making all of these offerings clear... has more to do with how they’re organized, than the offerings themselves.

On this show: messaging, brand hierarchy, mission, vision and UX (for non-industry professionals, that’s code for User Experience and how customers interact with and navigate a website.)