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Workbooks CRM’s John Cheney Opines on Why Salesforce Isn’t for Everyone
John Cheney CEO of Workbooks CRM discusses the future of CRM as an application, the changes he sees coming for salespeople marketing and management and why the giant in the industry can be easily challenged in the mid-market arena. The on-air host is Jim Obermayer.
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By Susan FinchJohn Cheney CEO of Workbooks CRM discusses the future of CRM as an application, the changes he sees coming for salespeople marketing and management and why the giant in the industry can be easily challenged in the mid-market arena. The on-air host is Jim Obermayer.