PreSales Takeover Podcast

Working across cultures


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In this episode, the team examines some of the challenges, considerations and approaches to working across different cultures in the EMEA region as a pre-sales. The team is joined by a special guest, Sebastian Moeferdt, who as a pre-sales, speaks fluent English, German and Spanish and works across multiple markets and cultures. The discussion covers topics like how easy it is to keep to a planned meeting agenda with different types of audience, per country or region, local languages in demos, languages of product interfaces, different ways to greet people across cultures, , US English versus UK English, personality types versus cultural generalisations, expectations of discounting and more. 

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PreSales Takeover PodcastBy Audrey Jaspart, Luke Donnelly, Lorna Dowd and Sarah Finlay