If you’ve ever looked down at your trackies mid-Zoom and thought, “Who am I to charge that?” then this one’s for you. In today’s episode of Coffee, Clients & Naptime, I break down how to price confidently when your office is the kitchen table and your workday runs between nap times and school pick-ups.

I talk about:

• Why your location (and outfit!) has nothing to do with your rates

• The real value equation: expertise + problems solved + results delivered

• The mindset traps that keep WFH mums undercharging (imposter syndrome, comparison, overhead guilt, worthiness)

• How working from home is actually a competitive advantage

• Practical pricing moves you can make this week, this month, and this quarter

Key takeaways

• Your clients aren’t paying for your office—they’re paying for outcomes.

• Price based on value, not minutes. Package your services around results.

• Professionalism is how you communicate, contract, and deliver—not where you sit.

• Confidence sells. Know your numbers, collect proof, and practice your pricing conversations.

Try this

• This week: Audit your current pricing. Are you discounting because you WFH? Gather 3–5 client results/testimonials that prove your value.

• This month: Reframe your messaging to outcomes. Test new rates on one offer.

• This quarter: Move toward value-based packages and tighten boundaries (availability, response times, timelines).

If this episode nudged you, DM me the one pricing change you’re making next. And remember: your value is in the transformation you create—not the room you’re sitting in. You’ve got this.

Links + Resources:
→ Come say hi on Instagram: @balancedbizmama
→ Join the Balanced Biz Mama Circle
→ Subscribe so you never miss an episode!

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