Finding a perfect business partner can feel like fate. The kind of partner that makes up for your weaknesses and complements your strengths. Today we talk with Betsy and Laura Milne, the minds behind the coaching brand and podcast, Luscious Hustle. Coincidentally sharing the same surname, Betsy and Laura aren’t sisters. But their closeness is plain to see in our conversation about their business relationship. We chat about how they met online and what their lives before Luscious Hustle looked like. Laura discusses her move from wanting to be a pediatrician to entering the network marketing world and discovering her love for personal branding — an interest fueled by her conversations with Betsy. Betsy shares how she got burnt-out while working a high-performing job in the fashion industry, moved back home, and then overcame her uncertainty to become a health coach.  While talking about marketing, we delve into the importance of intentionality and taking the time to build relationships instead of playing the numbers games. After Betsy and Laura talk about learning from their podcast guests, they provide insights into how you can set up a successful business and partnership without ever meeting face-to-face.  Tune in to hear more about working in tandem and nurturing your partnerships.

Key Points From This Episode:

• Laura’s life leading up to creating her podcast and getting into personal branding.
• A key marketing lesson; make sure that what you’re selling aligns with the buyer.
• Building your business with intentionality versus playing the numbers game.
• Betsy’s experience working in the fashion industry and then starting her business.
• Raising yourself above uncertainties and trauma and stepping into your goals.
• The need for “blind-spot-detecting” friends and being stronger together.
• How Laura trusted her intuition and left her nursing job to find more.
• The misconception that it is a struggle to create a business with an online partner.
• Rebuilding communication channels when your energy bandwidth runs out.
• The importance of therapy and how our parents shape our lives.

Shareables:

“That’s what our podcast became about — I want to be having conversations with interesting,
smart, intelligent women who are reimagining how they can live their life.” — Laura Milne
[0:11:14]
“We’re in such a fast-paced business landscape that people are sending out hundreds of invites hoping to get one response instead of spending time building relationships.” — Cassandra Shuck [0:14:11]
“You can run a business anywhere. It’s not about the physical logistics of the business. It’s, can
you communicate?” — Laura Milne [0:37:12]
“The tactic behind non-violent communication is about holding space for someone and actively listening. That’s the key.” — Betsy Milne [0:39:28]

Links Mentioned in Today’s Episode:
Cassandra Shuck
Sourced Strategy
Luscious Hustle Podcast
Luscious Hustle Instagram
Nonviolent Communication
Jordan Peterson
12 Rules for Life
Cassandra Shuck R