In just 5 years, Dre Baldwin went from his high school team's bench to a 9-year professional basketball career. At the same time, Dre built a content publishing empire. Blogging since 2005 and publishing videos to YouTube starting in 2006, Dre has published over 8,000 videos with his content being viewed over 73 million times. Dre's daily Work On Your Game Podcast has over 3 million listeners. Dre has given 4 TEDxTalks and authored 29 books.

Dre began his business all while being a pro-basketball player overseas, beginning with posting YouTube videos. Throughout this episode, Dre goes into the importance of being immersed in your industry in order to learn, how he figured out what add-on products would help take his business to the next level, the importance of the “Know, Like, and Trust Factor” when building an audience, and how different it is to create and build a business now than it was in years before.

Check out this episode to hear more about:

• Why it’s important to set up automations in your business
• The importance of increasing your product suite to increase your customer lifetime value
• Three strategies for bringing people into your world to build an audience 

Listen to the full episode here.