Working with couples who run a business together requires a little more awareness than a typical client relationship. In this episode, Jason shares practical lessons from decades of consulting with partner-led companies. Decision-making dynamics can be subtle, and the person speaking most in a meeting isn’t always the one making the final call. The key is thoughtful communication—engaging both partners, respecting their individual roles, and paying attention to small details that build trust. From eye contact in meetings to simple things like spelling names correctly, the way you communicate matters. When you take the time to include both voices, you don’t just gain a client—you build a stronger partnership. Consider how you include everyone in your next important conversation.