One of the questions I get asked most often is how to work together with leadership teams to both promote and support the mission of an organization.  In this episode, we speak with Cheryl Vedoe, the former CEO of Apex Learning, who shares her insights with us about how to best work together with leadership teams to support the mission and growth of a company.  We cover everything from how to establish effective relationships with leadership teams, what to do when you have conflicts with your CEO, gaining access to leaders (and the right access), and the key to how you can be most effective together. She shares a starting point for everyone when they begin thinking about PR and how it can benefit their organization - whether you're a larger, more mature company or a small startup or a school:  1) What's my goal? 2) What role do I want PR to play?  Download the free case study: casestudy.swpr-group.com  Stay in touch with Sarah Williamson:<a href='https://casestudy.swpr-group.com/'> </a><a href='http://www.swpr-group.com/'>SWPR GROUP Website </a><a href='https://www.linkedin.com/in/buildmomentumpr/'>LinkedIn </a>Stay in touch with Chad Bolser: <a href='https://www.linkedin.com/in/chad-bolser-00007311'>LinkedIn</a> About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd: <a href='http://transformationalleadershipsecret.com/'>Transformational Leadership Secret website </a><a href='https://amzn.to/36GMoWq'>Purchase the print or ebook</a>

One of the questions I get asked most often is how to work together with leadership teams to both promote and support the mission of an organization. In this episode, we speak with Cheryl Vedoe, the former CEO of Apex Learning, who shares her insights with us about how to best work together with leadership teams to support the mission and growth of a company. We cover everything from how to establish effective relationships with leadership teams, what to do when you have conflicts with your CEO, gaining access to leaders (and the right access), and the key to how you can be most effective together. She shares a starting point for everyone when they begin thinking about PR and how it can benefit their organization - whether you're a larger, more mature company or a small startup or a school: 1) What's my goal? 2) What role do I want PR to play? Download the free case study: casestudy.swpr-group.com Stay in touch with Sarah Williamson: SWPR GROUP Website LinkedIn Stay in touch with Chad Bolser: LinkedIn About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd: Transformational Leadership Secret website Purchase the print or ebook

One of the questions I get asked most often is how to work together with leadership teams to both promote and support the mission of an organization.&nbsp; In this episode, we speak with Cheryl Vedoe, the former CEO of Apex Learning, who shares her insights with us about how to best work together with leadership teams to support the mission and growth of a company.&nbsp; We cover everything from how to establish effective relationships with leadership teams, what to do when you have conflicts with your CEO, gaining access to leaders (and the right access), and the key to how you can be most effective together. She shares a starting point for everyone when they begin thinking about PR and how it can benefit their organization - whether you're a larger, more mature company or a small startup or a school:&nbsp; 1) What's my goal? 2) What role do I want PR to play?&nbsp; Download the free case study: casestudy.swpr-group.com&nbsp; Stay in touch with Sarah Williamson:<a href="https://casestudy.swpr-group.com/" rel="noopener noreferrer"> </a><a href="http://www.swpr-group.com/" rel="noopener noreferrer">SWPR GROUP Website </a><a href="https://www.linkedin.com/in/buildmomentumpr/" rel="noopener noreferrer">LinkedIn </a>Stay in touch with Chad Bolser: <a href="https://www.linkedin.com/in/chad-bolser-00007311" rel="noopener noreferrer">LinkedIn</a> About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd: <a href="http://transformationalleadershipsecret.com/" rel="noopener noreferrer">Transformational Leadership Secret website </a><a href="https://amzn.to/36GMoWq" rel="noopener noreferrer">Purchase the print or ebook</a>

Working with Leadership Teams to Maximize Your PR Impact

Welcome to Season 5 of the Build Momentum for Education podcast hosted by Sarah Williamson, the CEO of SWPR Group, an agency that supports public relations, communications strategies, and thought leadership support for school districts, education companies and startups, and Dr. Chad Bolser, Chancellor of Ivy Tech. This season, they explore a particularly unique perspective in thought leadership in K-12 education: humanizing the role of the superintendent.&nbsp; Throughout the many conversations we continue to have with superintendents, a clear theme has emerged about the need to bring more humanity to the role of the superintendency. In this special podcast series, we interview current and former superintendents and researchers to pursue the core question: how can we better see superintendents as real people navigating complex challenges to provide the best possible education for our K-12 students? We dig deeper into how this important work can help build community, invite collaboration and increase widespread engagement.&nbsp;Our lineup includes Dr. Susan Enfield of The Network of Distinguished Educators, Dr. Rainey Briggs of the Baraboo School District in Wisconsin, Dr. Randy Mahlerwein of Mesa Public Schools in Arizona, Dr. Adam Clark from Mt. Diablo Unified School District in California and Rachel S. White, the Associate Professor of Educational Leadership &amp; Policy at the University of Texas at Austin (and many others) as part of the “Superintendent Series: Humanizing the Role of the Superintendent.”Tune in for new episodes every other Thursday, available on Spotify, iTunes, or your preferred listening platformt as we explore humanizing the role of the superintendent in K-12 education. Watch for episodes every other Thursday on Spotify, iTunes, or whatever platform you listen. We look forward to exploring thought leadership in education on this season of Build Momentum!

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Welcome to Season 5 of the Build Momentum for Education podcast hosted by Sarah Williamson, the CEO of SWPR Group, an agency that supports public relations, communications strategies, and thought leadership support for school districts, education companies and startups, and Dr. Chad Bolser, Chancellor of Ivy Tech. This season, they explore a particularly unique perspective in thought leadership in K-12 education: humanizing the role of the superintendent.  Throughout the many conversations we continue to have with superintendents, a clear theme has emerged about the need to bring more humanity to the role of the superintendency. In this special podcast series, we interview current and former superintendents and researchers to pursue the core question: how can we better see superintendents as real people navigating complex challenges to provide the best possible education for our K-12 students? We dig deeper into how this important work can help build community, invite collaboration and increase widespread engagement.  Our lineup includes Dr. Susan Enfield of The Network of Distinguished Educators, Dr. Rainey Briggs of the Baraboo School District in Wisconsin, Dr. Randy Mahlerwein of Mesa Public Schools in Arizona, Dr. Adam Clark from Mt. Diablo Unified School District in California and Rachel S. White, the Associate Professor of Educational Leadership & Policy at the University of Texas at Austin (and many others) as part of the “Superintendent Series: Humanizing the Role of the Superintendent.” Tune in for new episodes every other Thursday, available on Spotify, iTunes, or your preferred listening platformt as we explore humanizing the role of the superintendent in K-12 education. Watch for episodes every other Thursday on Spotify, iTunes, or whatever platform you listen. We look forward to exploring thought leadership in education on this season of Build Momentum!

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