Underscore VC has enjoyed collaborating with innovators on their planned ventures and helping them explore their value propositions. However, many entrepreneurs lose out, due to never truly articulating a compelling value proposition. Establishing a substantive value proposition is critical if you want to start the journey from your “idea” to building a successful company. In this workshop, we explain our framework for one of the first stages of creating a new venture: defining, evaluating, and building a compelling value proposition.