Ideas are worth very little without a culture to guide the selection of talent and a big, bold vision to attract and unify the team. Human capital is what separates great from good companies – which is why establishing a strong culture to attract and retain the right people while unifying them behind an inspiring vision and mission is essential to any significant venture. This workshop offers insight into approaches entrepreneurs should consider when developing their venture’s mission and vision – while ensuring they can execute on both – critical areas of focus when striving to build an enduring company.