Join us at the intersection of tech, culture, and hustle with entrepreneur and angel investor James Andrews. Learn how he amassed an audience of 2.4 million on Clubhouse and his advocacy for the Creator Economy. He takes us back to his days as a label executive during the Golden Era of 90’s hip-hop and how he learned about the importance of understanding who’s in the room. We discuss the concept of World building our own Metaverse (like you would a black box theatre), being a “Third Culture Kid”, and how french salon culture has inspired the virtual and IRL gatherings he hosts today. We discuss his days in “venture capital school”, how he’s building his own social network (as a scientist would), and the legacy he wants to leave behind. Welcome to the show! 

Highlights: 

• Being a global citizen through a new contextual framework

Show Notes: S1, E10:

00:00 - Intro 

03:45 - Family life

04:48 - Risk taking: The difference between boys and girls - study on NPR

05:00 - How nineteen year old girls look at the creator economy

07:00 - Woke white mom story/ Identity mash-up mixtape

08:05 - What is a third culture kid? Embracing where you are in the moment, having fluidity and identity with people around the world being a Global Executive.

10:00 - The joy of traveling and seeking out ancient wisdom, the influence travel has on our perspective

11:45 - Being comfortable being uncomfortable

12:30 - Running a Global Network, time zones, when people are consuming content and what people are consuming content, being a global citizen through a new contextual framework.

13:15 - The creative economy and scaling serendipity

13:30 - Snapshot of the global era of nineties hip hop and R&B

13:50 - The ability to read a room

15:10 - Backstage at the Whitney Houston tour

1. Step 1- How to work a room

17:00 - Living through the nineties and understanding how to build a brand from the ground up. 

Working at Columbia records.

20:00 - The birth of the internet, growing up in Palo Alto & cutting class. 

21:00 - The importance of curiosity.

21:45 - How we met on Clubhouse.

24:40 - Embracing the idea of room creation, room building, world building. We’re building worlds.

26:00 - Kama nights with Chloe Mackintosh on Clubhouse

30:30 - Jeffersonian dinner gatherings,Soho House Malibu, culture and code

31:00 - Turning LA into a “Creator City”.

37:00 - Venture capital school 

39:23 - What do the new creators look like?

40:00 - Creating something that’s going to enrich others lives

40:40- What does culture mean to you?

42:00 - What does true influence look like? Understanding culture signals. 

42:12 - Data vs. insights.

54:30 - 2 million followers on Clubhouse.

56:30 - Time is an abundant resource.

Quotes:

• “I’m like an OG third culture kid” 

• “I’m channeling Walt Disney, Hugh Hefner and Huey P. Newton in one archetype” 

• “What I’m looking to do is create a metaverse, create these worlds where things happen.”

• “Having access to this incredible network allows us to help people spin up businesses and ideas faster.”

• “Culture equals where people are paying attention”

• “When you understand where you come from, you play a totally different game”

Resources/Contact Info:

Guest: James Andrews/ @Keyinfluencer (Twitter, Instagram, Clubhouse)

Text him: 415-813-8100

Host: Elizabeth Upton (on Instagram, Facebook, LinkedIn, Clubhouse) 

IG: @myobpodcast, @elizabethuptoncoaching

https://linktr.ee/MYOBsocial

Email us to be a guest on the show to: [email protected] 

To discuss your business strategy with Elizabeth click here: https://calendly.com/elizabethupton/strategy-call

www.elizabethupton.com

PA/Admin Support: Yasmin Senouci (on Instagram)

@yasminsenouci

Original music by Adrian Vaca (Instagram & Facebook) 

IG: @adrianvaca

[email protected]

Duration : 60 minutes