If you're a long-time listener of the HubHeroes podcast, you know we're not only huge fans of HubSpot Academy, we are passionate, committed education advocates. I mean heck, look at my own story — I'm here today, as an agency owner, because of organizations like HubSpot that believe in selflessly educating others. 

However, while folks those at HubSpot can provide you with all of the resources you ever need to level-up your career and your life, it's up to you to grab those opportunities for learning with both hands. 

And one incredible opportunity is coming your way in just a few short weeks:

HubSpot's World Certification Week! 

For one week, HubSpot is encouraging inbounders of all roles and experience levels to dive into HubSpot Academy and earn their certifications — and for every certification you earn, they will donate $5 to an education-focused charity, which is just amazing. 

🔎 Related: 

• What is HubSpot Academy? (HubHeroes podcast)
• Ultimate guide to HubSpot Academy certifications (all roles/levels)

Is World Certification Week worth your time? Absolutely. Which is why we're dedicating an entire episode to what it is, what it isn't, and how you can get the most out of it.

WHAT WE COVER IN THIS EPISODE

• Is HubSpot just a corporate ploy to bring users to the platform? We keep hearing this question, so we're going to get candid about what we think is a pretty cynical take.
• What do folks really need to know and understand about World Certification Week, and what the goal of it is?
• What's different about World Certification Week this year? What are the new perks, benefits, and features of this global educational experience?
• How do you prepare for World Certification Week? What do good goals vs. unrealistic goals look like?
• What are our goals for World Certification Week? Will there be a bet? Maybe ... 

And that's only the beginning ...