Hi! I’m Priya Mishra. Welcome to another episode of ‘A Minute with Priya’. Today, I am going to talk to you about THE BIG BANG IDEA.  As a business leader, you are always innovating and reinventing your brand to expand into newer horizons. You are constantly looking for fresh ideas - but you need more than just finding an idea that makes a lot of money. Entrepreneurs have to tap into their motivating power for lasting success. The ideas that you conceive must be influential enough to make a major economic impact. But the challenge, of course, is identifying that business idea in the first place.  So, then how do you identify world-changing business ideas?  First, look within your own community. Issues concerning your local community and record your personal observations. Get out into the community to obtain insights.  Second, explore personal experiences and challenges in your own life. Draw an inference and set out to solve them yourself. Don’t wait for someone else to resolve your problems for you.  Third, try getting other people involved with an idea - it’s not just about a product. It could be changing the way day-to-day life is approached or altering a mental outlook.   Fourth, indulge in philanthropic work and become a true force for good. Thereafter, map it to a business idea.  Fifth is the best advice I can give you. If you want a world-changing business idea go wash the dishes or better still take a shower. Remember? The story of the ancient Greek Scholar Archimedes who stepped into the bath and had his EUREKA moment?  This is Priya Signing off now, until next time. BYE!