Today’s episode of the Purdue Dairy Digest talks about the origins of the World Dairy Expo and how looking at the theme of this year’s Expo gets us thinking of the future of the dairy industry. The World Dairy Expo started over 50 years ago by dairy farmers who wanted an event that was focused solely on dairy cows, that remains true today but we are beginning to see the value in data generated from dairy cows as well as the milk.