"World Famous How to Give Your Business a Kick-Ass Brand Identity" by David Tyreman. The book provides a step-by-step guide for building a successful brand identity through the creation of a unique brand personality, the identification of a specific target market, and the development of engaging experiences for consumers. Tyreman argues that a strong brand identity requires more than just selling a product or service; it involves creating a compelling story and experience that resonates with the target audience. The text emphasizes the importance of daring to be different, embracing authenticity, and focusing on creating a distinctive brand that stands out from the competition.