Bloom in Tech

World of Wonder Co-Founders On RuPaul, DragCon, Retail and Subscription Video


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Randy Barbato and Fenton Bailey have been running World of Wonder, their Hollywood-based TV production company, for nearly three decades. For the past 10 years, World of Wonder has produced RuPaul's Drag Race, featuring perhaps the best-known drag queen ever. The show's format has now been copied into local versions in several additional countries, just one of the ways Barbato and Bailey have diversified, survived and thrived in an era increasingly hostile to independents. In my conversation onstage with Barbato and Bailey at the recent VidCon in Anaheim, they talk about opening a retail store on Hollywood Boulevard, launching DragCon events in New York and Los Angeles, creating a social-media powerhouse, nurturing outsider creative talents, getting into long-form documentaries, and turning those docs into scripted programming. It is indeed a wondrous world for World of Wonder. Give a listen. 

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Bloom in TechBy David Bloom

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