The Phil Experience

World Traveling ADV Motorcycle Couple: TheMaggieHicks and Warthogbike (Justin Edelman)

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Join us for an in-depth conversation with Justin and Maggie from The Way We Roam as we explore the adventures, challenges, and inspirations behind their journey as motorcycle enthusiasts and content creators. From debuting custom Harley-Davidson builds to tackling BDRs and redefining adventure riding culture, Justin and Maggie share insights about the art of storytelling, the importance of training, and the realities of living the two-wheeled life. Whether you're curious about Pan America motorcycles, interested in gear like airbag vests, or seeking motivation to hit the dirt for the first time, this episode is packed with laughs, lessons, and a whole lot of passion for the ride.

Don’t miss their upcoming plans, including Chicks vs. Dudes BDR ride and a sneak peek at a badass new custom bike build!
Personal and Professional Background

  • Justin and Maggie, aka The Way We Roam, are adventure motorcyclists, content creators, and Harley-Davidson brand partners.
    • Justin is a veteran with a filmmaking background, now working as the Adventure Community Manager for Red Rock Harley-Davidson in Las Vegas.
    • Maggie brings expertise in brand strategy and marketing, combining creative content with riding adventures.
      • Both began with different riding styles: Maggie started with dirt bikes in Bali; Justin transitioned from sports bikes to adventure riding with the Harley Pan America.
      • Their YouTube channel features weekly adventure and riding content since March 2024, showcasing the ups and downs of ADV motorcycling.
      • The duo emphasizes authentic storytelling, including mistakes, mechanical failures, and learning experiences to inspire others.
        • Both riders advocate for the Harley Pan America as a versatile and rugged ADV bike, appreciating its unique "American" character and functionality.
          • Strong proponents of professional ADV training for confidence and safety:
            • Endorse and regularly use AlpineStars airbag vests for safety, citing multiple deployments in real-world riding scenarios.
            • Emphasize that proper training unlocks skills and confidence, enhancing riding enjoyment and safety.
              • They host monthly dirt rides and ADV clinics at Red Rock Harley-Davidson in Las Vegas, promoting skill-building and inclusivity.
              • Open to engaging with fans and riders through social media or in-person at their Las Vegas dealership.

                • Riding and Content CreationHarley-Davidson and Adventure RidingInsights on Training and Gear

                Highlighted their experiences with level 1 and 2 training, trail-specific coaching, and riding clinics.

                Future Plans

                Upcoming projects include reducing rally attendance to focus on quality content, longer BDR (Backcountry Discovery Route) adventures, and custom bike builds.

                This video is brought to you by:

                🔹 Rider Jusice:
                🌏 https://riderjustice.com
                📲 877-562-9425
                ✅ [email protected]

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                The Phil ExperienceBy Phil Spence