Vocabulary Bank:

• A nugget of knowledge: (noun phrase) A small but valuable piece of information.
  To brush up (on): (verb phrase) To quickly review or improve a skill.
  A cultural shift: (noun phrase) A change in the beliefs, values, and behaviors of a society.
  To tweak: (verb) To make small adjustments or improvements.
  An aisle: (noun) A passage between rows of seats, shelves, or displays.

Theme: History and longevity of trademarks, exemplified by Stella Artois.

Key Fact: The Stella Artois brewery holds the oldest continuously used trademark globally, dating back to 1366.

Quote: "The oldest continuously used trademark in the world belongs to the Stella Artois brewery, which has been using its iconic horn logo since 1366."

Analysis: This fact highlights the enduring power of branding and trademarks. Stella Artois's use of its trademark for over six centuries demonstrates the brand's commitment to its identity and its recognition among consumers. This example could be used to:

• Illustrate the importance of establishing strong trademarks for long-term brand recognition.
• Discuss the historical evolution of branding and marketing practices.
• Showcase a successful example of brand continuity and heritage.

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