#244 Worn // Bryan Marville - Rethinking Performance Socks

Matt sits down with Worn founder Bryan Marville. Worn is a performance sock brand that’s pioneered its own proprietary fabric blend to conquer some of the common complaints. I’m sure it’s safe to say we’ve all had a favorite pair of socks’ that became a saggy, loose, uncomfortable disappointment. When it comes to athletic performance this isn’t something you’d take lightly. Your feet are a complex part of your body, and if not taken care of properly can cause a lot of ailments. Worn founder Bryan Marville recognized this as something that needed to be addressed. In Fact, it was enough to get him to jump from his career in marketing to kick-starting a company dedicated to bridging the complexities and nuances of performance footwear with the only buffer between your shoes and your feet. For a long time socks become a forgotten factor while performance shoes and boots get all the glory. Worn aims to create socks that are just as advanced in foot protection as the high-end footwear you find on the market today. In this episode of ReddyYeti | Built On Passion, Bryan Marville shares a bit about how he developed Worn’s proprietary Arrowool, some challenges that come with being a young company, and how he transitioned from being immersed in the marketing world to developing a product-driven brand.