B2B Business Class

Worry About Creating Value First: Why Trust Is the Greatest Money Printer


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Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay">James Robert Lay, CEO of the Digital Growth Institute"> Digital Growth Institute, thinks the absence of human experience is what gives AI content its artificial flavor.

It’s passing on our experience that creates real value for people. And as James Robert said, if you focus on creating value for others first, the cash will start flowing.

Tune in to our premiere episode to hear the best-selling author’s takes on mastering the business mindset and guiding the entrepreneurs of tomorrow.

Join us as we discuss:


- (4:30) Entrepreneurial lessons learned as a former punk rock frontman 

- (14:28) Why creating value for others is about more than feel-good stories 

- (25:11) If AI technology is the gateway to commoditized knowledge


Check out these resources we mentioned during the podcast:

- Banking on Digital Growth">Banking on Digital Growth Podcast

- Banking on Digital Growth">Banking on Digital Growth by James Robert Lay

- The Millionaire Next Door">The Millionaire Next Door by Thomas J. Stanley and William D. Danko

- Rich Dad Poor Dad">Rich Dad Poor Dad by Robert T. Kiyosaki

- Strategic Coach">Strategic Coach with Dan Sullivan


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. 




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B2B Business ClassBy Westport Studios