We're joined by Nathan Riches, a former StoryBrand guide with a deep understanding of StoryBrand and its impact on businesses. Nathan shares his insights on how applying StoryBrand can transform businesses, both for better and worse.

In this captivating conversation, we explore worst-case scenarios and the lessons they teach us. Matt, our host, engages Nathan in a thought-provoking discussion about the importance of business transformation when implementing StoryBrand messaging. They touch on various aspects, including the need for a shift in service delivery, the distinction between being the hero and the guide, and the potential impact on business models and personnel.

Connect with Nathan: https://www.linkedin.com/in/nathanriches/

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